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Articles 1 à 24 sur un total de 35

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  • The Persuaders: The hidden industry that wants to change your mind Paperback

    James Lasdun
    Every day, many people will try to change your mind, but they won’t reason with you. Instead, you’ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It’s a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.
    170,00 MAD
  • How to Thrive in the Digital Age

    Tom Chatfield
    How to Thrive in the Digital Age
    70,00 MAD
  • What the Dog Saw

    Malcolm Gladwell
    Malcolm Gladwell is the master of playful yet profound insight. His ability to see underneath the surface of the seemingly mundane taps into a fundamental human impulse: curiosity. From criminology to ketchup, job interviews to dog training, Malcolm Gladwell takes everyday subjects and shows us surprising new ways of looking at them, and the world around us. Are smart people overrated? What can pit bulls teach us about crime? Why are problems like homelessness easier to solve than to manage? How do we hire when we can't tell who's right for the job? Gladwell explores the minor geniuses, the underdogs and the overlooked, and reveals how everyone and everything contains an intriguing story. What the Dog Saw is Gladwell at his very best - asking questions and seeking answers in his inimitable style.
    90,00 MAD
  • A Cognitive Psychology of Mass Communication

    Richard Jackson Harris
    In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior.
    611,00 MAD
  • Rip It Up

    Richard Wiseman
    Most self-help books encourage you to think differently; to think yourself thin, imagine a richer self or to visualize the perfect you. This is difficult, time consuming and often doesn’t work. Drawing on a dazzling array of scientific evidence, psychologist Richard Wiseman presents a radical new insight that turns conventional self-help on its head: simple physical actions represent the quickest, easiest and most powerful way to instantly change how you think and feel. So don’t just think about changing your life. Do it.
    180,00 MAD
  • The Subtle Art of Not Giving a F*ck

    Mark Manson
    In this generation-defining self-help guide, a superstar blogger shows us that the key to being stronger, happier people is to handle adversity better and stop trying to be "positive" all the time. For the past few years, Mark Manson—via his wildly popular blog—has been working on correcting our delusional expectations for ourselves and for the world. He now brings his hard-fought wisdom to this groundbreaking book.
    186,00 MAD
  • 50 Psychology Classics

    Tom Butler-Bowdon
    In a journey spanning 50 books, hundreds of ideas and over a century, 50 Psychology Classics looks at some of the most intriguing questions relating to the human mind. This brand new edition covers the great thinkers of psychology right up to the present day, from iconic psychologists such as Freud, Piaget, and Pavlov to contemporary classic texts like Thinking, Fast and Slow; Quiet and The Marshmallow Test. 50 Psychology Classics examines what motivates us, what makes us feel and act in certain ways, how our brains work, and how we create a sense of self. This is the perfect introduction to some of psychology's greatest minds and their landmark books.
    170,00 MAD
  • Second Chance: for Your Money, Your Life and Our World

    Robert T Kiyosaki
    Robert Kiyosaki's new book uses the lessons from the past and a brutal assessment of the present to prepare readers to see - and seize - the future. Like it or not, we are all involved in the greatest evolutionary event in human history. The Industrial Age is over and the Information Age continues to accelerate. The visible agents of change have become invisible...and harder to see.
    130,00 MAD
  • How To Be Right: … in a world gone wrong

    James Lasdun
    Every day, James O’Brien listens to people blaming hard-working immigrants for stealing their jobs while scrounging benefits, and pointing their fingers at the EU and feminists for destroying Britain. But what makes James’s daily LBC show such essential listening – and has made James a standout social media star – is the incisive way he punctures their assumptions and dismantles their arguments live on air, every single morning.
    120,00 MAD
  • Dark Secrets T3

    Elizabeth Chandler
    Anna knows her family is crazy. But when she goes to visit her aunt and uncle for the summer and learns that her uncle’s charred body has been found, her life reaches a new level of insanity. Her erratic aunt’s “psychic” abilities are exaggerated by her grief, and have become borderline violent. Alone in an unfamiliar town, Anna struggles to pick up the pieces and establish any sense of normalcy. She desperately wants to trust Zack, the cute boy next door, but even he might know more about the incident than he is letting on. But when Anna starts feeling an inexplicable pull to the site of her uncle’s murder, she begins to believe that her family’s supernatural gifts are real after all. Torn between loyalty and suspicion, Anna is certain of only one thing: she must discover who killed her uncle or she could be next….
    75,00 MAD
  • Pause Button Therapy

    Marion Shirran
    How many working days are lost every year to depression, anxiety or obesity-related health issues? How many more to the results of road rage, extreme anger, addictions...? On another theme, how many teaching hours are wasted dealing with bad behaviour in the classroom and playground bullying?
    90,00 MAD
  • How to Be Successful without Hurting Men's Feelings: Non-threatening… also viewed

    Sarah Cooper
    Ambitious women are so scary. In this fast-paced business world, female leaders need to make sure they’re not perceived as pushy, aggressive, or competent. In How to Be Successful Without Hurting Men’s Feelings, bestselling author Sarah Cooper illustrates how women can achieve their dreams, succeed in their careers, and become leaders, without harming the fragile male ego.
    130,00 MAD
  • The Confidence Factor: The seven secrets of successful people

    Annie Ashdown
    If you don't have confidence within yourself, why would anyone else have confidence in you? A lack of self confidence can affect anybody, whether you're the director of a company or a student at university, you can be taken advantage of, passed over for promotion without achieving your potential. When you have self-esteem, assertiveness and confidence you stand up for yourself, you know what you want and go for it. You are the best you can be.
    140,00 MAD
  • Money Master the Game: 7 Simple Steps to Financial Freedom

    Tony Robbins
    Multimillion-copy bestselling author of Awaken the Giant Within and Unlimited Power has created a new 7-step blueprint for securing financial freedom. Based on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world - from Carl Icahn, to Warren Buffett, to Jack Bogle and Steve Forbes, Tony Robbins. Robbins has a brilliant way of using metaphor and story to illustrate even the most complex financial concepts - making them simple and actionable. With expert advice on our most important financial decisions, Robbins is an advocate for the reader, dispelling the myths that often rob people of their financial dreams
    180,00 MAD
  • The Awakening: 9 Principles for Finding the Courage to Change Your Life

    Sidi Mohamed Erradi Genoune Idrissi Hassani (Dr)
    Wake up to your new life! It's no accident you've picked up this book. It's time for a change! Sidra Jafri is here to guide you through an incredible nine-step journey The Awakening. She will empower you to let go of the past and your pre-programmed beliefs, and build the happy and fulfilling life of your dreams. Offering practical exercises and real-life case studies, each step is based on one of Sidra's principles: Ask Quality Questions Work On You Awareness Is The Key Knowing Versus Owning Energy Is Everything No Judgment It Takes One To See One Nothing Is Missing Growth Is Inevitable The Principles of Awakening have already helped thousands of people from all walks of life create the life they want now you can do it, too!
    140,00 MAD
  • How to Make a Million Before Lunch

    Rachel Bridge
    Fed up with working for someone else? Want to start your own business but don't want to wait years to reap the rewards? Take every shortcut you can ... and get there fast. As Enterprise Editor of The Sunday Times, Rachel Bridge has met hundreds of the world's most successful entrepreneurs. Now she shares their expertise to show you the top 20 shortcuts to creating a booming business - and the energy-sapping, time-wasting traps to avoid along the way - so you too can make a million - asap.
    156,00 MAD
  • Is Your Life Mapped Out?: Unravelling the Mystery of Destiny vs. Free Will

    David R. Hamilton
    Have you ever wondered why things happen the way they do? Whether some things are just meant to be? Or what role your free will plays in creating your destiny? These are questions we all ask ourselves, but it's hard to get past conjecture or gut feeling to find any definitive answers. Now, in this ground-breaking book, David Hamilton looks at hard scientific evidence to bring us closer to understanding the balance between the forces of destiny and the power of free will
    110,00 MAD
  • The Wisest One in the Room

    Thomas Gilovich
    About The Wisest One in the Room When people get together, there often tends to be one stand-out individual to whom others turn for answers. This person has the best advice on everything from raising children to running a business, as well as offering the most penetrating insights into world events. Their understanding of people, and why we act as we do, is what makes them the wisest one in the room. Now, psychologists Thomas Gilovich and Lee Ross reveal their discipline's greatest discoveries so we can all become wiser. From conflict resolution to family arguments, and from overcoming social shyness to encouraging people to recycle, they demonstrate how the smallest changes in social context, feedback, or the way an issue is presented can have the most dramatic consequences. Replete with real-world examples, The Wisest One in the Room is a fascinating examination of human behaviour, revealing how we can become more adept at tackling the challenges, great and small, that we face every day.
    145,00 MAD
  • Quiet: The power of introverts in a world that can't stop talking

    Susan Cain
    Quiet by Susan Cain will change how you think about introverts forever A Sunday Times and New York Times Bestseller Our lives are driven by a fact that most of us can't name and don't understand. It defines who our friends and lovers are, which careers we choose, and whether we blush when we're embarrassed.
    234,00 MAD
  • The Power of Negative Emotion

    Collectif
    Feelings like anger, boredom, guilt, and anxiety might be uncomfortable, but they are also incredibly useful. In this ground-breaking book, acclaimed psychologists Dr Todd Kashdan and Dr Robert Biswas-Diener explain why positivity and mindfulness can only take us so far. To live life to the full, we need to cultivate `emotional agility' - the ability to access our full range of emotions (not just the `good' ones). Find out why: * Anger fuels creativity * Guilt sparks improvement * Self-doubt enhances performance * Selfishness increases courage
    140,00 MAD
  • The Mind Coach

    Although in this world everyone is different, we all share the common goal of wanting to succeed; be it in sport, business or relationships. The truth is, however, that few people - if any - ever achieve their true potential. What stops us, bizarrely, is ourselves. We are all inherently self-limiting and are unwittingly sabotaged by hidden fears and insecurities created by past experiences.
    189,00 MAD
  • How to Deal with Stress

    Cary Cooper
    Straightforward, easy to read and practical, How to Deal with Stress, 3rd edition will put you back in charge of your life. Written by two internationally-recognized experts in the field of stress management, Cooper and Palmer provide a thorough understanding of the psychological causes of stress and the resulting physical effects, enabling you to build your own personal plan, improve well-being and enhance your performance at work. Full of insight and examples from real people, a brand new chapter provides a practical worksheet to help you develop your problem solving skills and reduce stress day-to-day. Crammed full of techniques on how to deal with stressed employees and colleagues, How to Deal with Stress will help you achieve the ultimate long term goal.
    145,00 MAD
  • Les chemins de l'essentiel

    Jacques Attali
    "Une vie bonne, libre, épanouie le sera davantage si on la traverse en ayant la chance de fréquenter aussi souvent que possible les plus grands chefs-d'oeuvre de la création humaine. Ils constituent un formidable moyen de découvrir les autres, le monde et soi-même. Aussi m'est-il venu l'idée d'oser dresser une liste des principaux romans, essais, films, oeuvres musicales, tableaux, monuments, sculptures et sites de toutes les cultures. J'ai mis plusieurs décennies à établir cet inventaire. C'est une immense joie que de partager cet essentiel humble et subjectif auquel chacun devrait avoir accès. Un essentiel à portée de tous. Un essentiel qui surprendra, quelle que soit sa culture d'origine. Et maintenant, lisez, écoutez, regardez, vivez !" J. A.
    247,00 MAD
  • How to Take Charge of Your Life : The User's Guide to NLP

    Collectif
    Richard Bandler, co-creator of NLP and the man who taught and trained Paul McKenna, joins forces with Alessio Roberti and Owen Fitzpatrick once again to give you the tools to change your life.
    150,00 MAD

Articles 1 à 24 sur un total de 35

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