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8 article(s)

  • Marketing Your Service Business

    Ian Ruskin-Brown

    A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company that is either in the service sector (eg. tourism, design, financial services, medical healthcare) or that uses services (eg. training) to gain a competitive advantage. A special exercise completes each chapter and the book ends with a sample workbook for use in training staff in customer service

    69,00 MAD
  • Pocket Dictionary of Finance -QFINANCE


    QFINANCE: The Pocket Dictionary of Finance is designed for the on-the-move finance professional & students who needs quick concise definitions fast. With over 5,000 finance terms packed into 224 pages this is a comprehensive and essential finance reference, enabling you to be well versed in the latest finance terminology.

    65,00 MAD
  • Precision Marketing


    Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.

    79,00 MAD
  • The 30 Day MBA in Business Finance

    Colin Barrow

    The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering 13 key topics which fall under three main headings - the Fundamentals of Business Finance, Corporate Capital Structures and Financial Strategies and Special Topics. Learn what they teach you at the world's top accountancy firms and Business Schools and why it matters to you. With guidance on understanding financial reports, assessing the credit worthiness of business partners, determining profitable strategies, raising finance and ensuring proper records, this book contains everything you need to eliminate gaps in your financial knowledge, think like a financial strategist, move out of your disciplinary straight jacket and become a top manager.

    99,00 MAD
  • Negotiation Skills for Rookies

    Patrick Forsyth

    Whether you know it or not, negotiations are constantly taking place, and thus form a critical part of work life. This text sets out the essentials about the negotiation process. It examines the core techniques and practical, proven approaches that provide a basis for undertaking negotiation.

    55,00 MAD
  • Serious Money How to Make it and Enjoy it

    Barrie Pearson

    This book has the power to guide, to motivate and to inspire you to become seriously richer and happier, regardless of whether you are in dire financial straights or already wealthy. It has been written to channel your imagination and to galvanize you into action so that inevitably you will be seriously richer and happier.

    75,00 MAD
  • Zilch How to Get More for Less in Business

    Nancy Lublin

    Ideal for not-for-profit organisations but just as useful for start-ups and any business today looking to get more bang for their pound/euro/buck, Zilch features plenty of real-life stories and strategies for success. As well as offering advice on how to get the best from your staff, the author also explains how to: Work your brand harder, Do more for your customers/supporters and Stretch your finances but not your service. Each chapter concludes with 11 questions to inspire you and get you on the road to positive change. '...inspiring and practical, this book is a must-read for anyone running a business. Including me.' Arianna Huffington, co-founder and editor in chief of The Huffington Post

    56,00 MAD
  • Low-budget Marketing for Rookies

    Karen Mccready

    The simple reality of modern business is that marketing is part of virtually every activity undertaken by your company, so it's not something you can ignore, whether you are a manager or an entrepreneur. However, many people assume that good marketing involves infectious TV campaigns, innovative direct marketing and celebrity endorsements that require enormous marketing budgets. Marketing is important, but it does not always require you to have huge resources to avoid typical mistakes and get the basics right. With clarity and an orientation towards practical application, this book shows you how to maximise the effectiveness of your marketing resources, no matter how small they may be. Getting the basics of marketing right is what this book is about. If you do that, even the lowest marketing spend will result in an improved bottom line.

    55,00 MAD

8 article(s)

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